Those who know me are aware of my political leanings. As an avowed leftist, I frequent various left-leaning blogs and forums, including Daily Kos. Even when I disagree with its diarists and contributors, I usually find them thought-provoking.
Case-in-point, a recent front page article from Kos himself. He references Ben Smith’s (from Politico) recent writeup of an e-mail received from a Republican consultant. The consultant was running a focus group for a 527 attack ad against Barack Obama. Collecting the group’s reactions, two things became immediately clear to the consultant, to Smith, and to Kos. First, the ads were effective in casting fear, uncertainty, and doubt (or FUD, as we technogeeks know it) on Barack Obama. Second, it didn’t matter. No matter how bad the attack ad portrayed Obama, none of the group members were ultimately swayed towards John McCain.
Kos provided some commentary on the results, taking it as evidence that substance was (at last) triumphing over character attacks. I’d like to think that was true, but I’m not convinced. I think what is ultimately going on here is a little more prosaic: John McCain and the Republican Party cannot drag down Barack Obama to the point where he is seen as an inferior choice. They can dirty him and his reputation, they can rant and rave, distort and lie. It’s been in their playbook for years, and it’s working every bit as well now as it ever did. But that’s an only an effective strategy if they can position their candidate as better, safer, or more trustworthy. People, for whatever reason, could put their trust in Ronald Reagan, George Bush, and his spawn. They can’t do that with John McCain.
McCain’s campaign went into the closing month of the electoral season with two options: pull McCain up, or push Obama down. By adopting their “all attack, all the time” approach, they chose the latter, apparently underestimating the degree of antipathy or outright disappointment in McCain himself. It’s not that their attacks aren’t sticking, it’s just that it’s not good enough. And it may be too late for McCain at this point: the conventional wisdom is that when a candidate starts with negative campaigning, it drags his favorability down, albeit not as much as his opponent (assuming it’s done properly). At this point, McCain has dug himself deeper into his hole, failed to close the gap with Obama, and, barring a sudden event outside of his direct control (dead girl, live boy, or an airplane full of terrorists), he probably doesn’t have enough time before the election to undo the damage.
Then again, it’s not like I haven’t been wrong before. I thought Kerry was going to win back in ‘04, after all.